Together with Huth, the Panasonic Connect engineering team developed the backend solution for team energie GmbH & Co. The medium-sized company has been working successfully with Huth for more than 20 years. The connection to the POS system played a decisive role in this. The shop looks neater, price adjustments can only be made by authorised personnel and the displays cannot be simply moved,' he explains. Perner's conclusion is therefore a positive one 'The products look better on the shelf and, above all, they are clearly legible next to each other for customers. And these, like conventional electronic shelf labels, can be controlled centrally. Features such as NFC and QR codes with the labels were also introduced. Panasonic's engineering team worked with the client to create specific label designs, such as shelf labels that display several products at the same time and fit perfectly into the shelf layout. 'With the switch to the electronic shelf labels and the deliberate choice not to use different labels, we also create certainty when pricing the products, keep things flexible if the range changes and still keep the shop set out tidily.' Perner sees a great advantage in the new system, which was implemented with the help of Panasonic Connect, especially when it comes to tackling this challenge.

As a result, the price labelling is not always consistent, even in combination with products only available regionally.

If the gap between fast-sellers and shelfwarmers gets shorter and shorter, special demands are placed on the shop layout. He describes how this fast pace increases the pressure to manage the space efficiently.

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